Product images are normally done in our midtown Manhattan studio using the best of Canon DSLR cameras, lenses and Elinchrome lighting. The camera is tethered to a Macintosh computer for precise focus and exposure and real time viewing on a 27 inch monitor. Post shooting we color check and retouch, keeping in mind that
the end result must be an image that best represents and sells the product. A large percentage of our work consists of white background images for web, line sheets, or magazines with jewelry being a specialty. Other types of product shots are on models, ghost type mannequins, or in lifestyle situations for use in promotions such as posters, social media and advertising. For the web we shoot images for Amazon, Macys, Kohls, JCP and numerous designer sites always adhering to the image specifications of the site. For social media we prepare suites of shots for Instagram that are meant to attract attention and reinforce the brand image.
We also shoot model portfolios and test shots for agencies, portraits and headshots for business or personal use and numerous events such as promotional parties, art openings, fashion shows and beauty pageants.